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THE BRANDING OF GAA

Chia-En Lu

People ask about the brand name- gaa. It's the Taiwanese pronunciation of the middle character of my name (家); it means home. Since I'm mainly designing products for home and as a reminder of where I'm from, I decided to use this catchy name :)

As to the logo design, the concept was to use a continuous line to symbolize the weaving. The design is modern and crafted, I'm very happy with the outcome.